Empowering growth for Singapore-based video streaming provider HOOQ


A Singapore-based video streaming provider in Southeast Asia and India, HOOQ witnessed significant growth in the last few years in the region. The team lacking experience in projects of this capacity faced difficulties in keeping up with the speed of changes. Requirements by new partners led to constant changes in the platform, and quality assurance in software development posed a further challenge.

Zuhlke Asia’s team supported HOOQ in its expansion by developing a new mobile app user interface through agile development methodologies and technical expertise, allowing them to quickly scale their tech teams amidst the fast-growing Asia market.

Two factors were particularly impressive for Michael Fleshman, CTO at HOOQ after the joint start:

The high level of competence of each individual Zuhlke engineer and the flexibility of the local Zuhlke management.

Value delivered:

  • Improved speed of delivery for changes to market.
  • Adoption of Agile software development methodologies.
  • Adoption of Scrum methodology and support in key roles like Scrum Masters and Agile Coaches.
  • Scaling of the team to react quickly to new requirements in the shortest possible time.

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